"Ok, we need to start gathering ideas for the 2005 MetroCard design. What can we print on the card that will make people buy it again?
"A naked lady!"
"Hahahaha...hahahaha...no haha we can't do that."
"Yeah, yeah! She could have a tatoo that says MetroCard!"
"Haha! Let's get real now guys. Advertising is expecting a design before the end of the month. What do people want?"
"Butterfinger candy bars, the fat fucks"
"You know...that might be crazy enough to work. I'll run it by Roger. Let's take ten."